Social Marketing Sector: Trends and Predictions

The present and future of online and mobile marketing is tied directly to the explosive growth of connected social interaction on a global basis.  The rapid emergence of social networks as the dominant global consumer platform has presented a unique set of opportunities and challenges to marketers as they continue to refine not just where and when to target consumers in the social sphere, but also how to manage the delicate balance between messaging them in ways that drive effective campaigns with measurable ROI while simultaneously building and growing genuine brand connections with consumers as they interact in real-time.