NEW YORK, NY - Digital Capital Advisors, a premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A, is pleased to announce that it has served as exclusive financial advisor to Rotterdam-based Metrological Group BV (“Metrological” or the “Company”), an OTT middleware provider, on its sale to Comcast Corporation (“Comcast”).
“Digital Capital Advisors is proud to have advised Metrological and their shareholders on the successful sale to Comcast. Metrological has created a transformative solution for MVPDs looking to thrive in an OTT-centric world. The Metrological team and platform will greatly enhance Comcast’s OTT video offerings and bring advanced capabilities to the homes of the company’s 22 million video subscribers. We expect to see continued M&A activity in the OTT space for strong assets with scale that solve significant consumer pain points,” said Jay MacDonald, CEO and Managing Partner at Digital Capital Advisors.
Founded in 2005 and headquartered in Rotterdam, Metrological enables MVPDs to integrate OTT services and niche content seamlessly, delivering a unified viewer experience to consumers through their existing set-top boxes. The Metrological Application Platform allows MVPDs to simply and efficiently onboard and manage web and native applications across all set-top boxes. In addition to their work with Comcast, Metrological has worked with KPN, Liberty Global, NOS, beIN, Tele Colombus and Ooredoo to help connect content providers with their audiences. The company has additional offices throughout Europe and the United States.
The acquisition provides Comcast with an experienced management team poised to tackle the challenges presented by OTT video and the advanced platform needed to meet these challenges head on. Through the use of the Metrological Application Platform, Comcast will be able to more efficiently aggregate and integrate third-party SVOD applications on the company’s X1 video platform. Metrological currently offers content providers the ability to reach over 40 million households worldwide, which will only be enhanced through exposure to Comcast’s massive domestic and international subscriber base. Additionally, Comcast offers a white label version of its X1 platform to other large MVPDs, paving the way for even greater reach.
The transaction underscores the continuing need for OTT solutions by major linear television and cable providers. Metological’s proprietary middleware allows MVPDs the ability to provide the premium OTT content consumers want, where they want, through a seamless user interface. The OTT video space continues to experience robust growth, with major traditional media players entering the space. According to Hub Research, the average household currently subscribes to 4.5 video OTT services, with platforms such as Netflix, Amazon Prime Video and Hulu leading the way.
Founded in 2005 and headquartered in Rotterdam, Metrological enables operators to seamlessly integrate premium OTT services and niche content into a single TV viewer experience. The Metrological Application Platform delivers a product suite for onboarding and managing the lifecycle of web and native applications across set-top boxes. Content providers are able to reach over 40 million households across operator networks by uploading a single app onto the Metrological App Library. For more information please refer to the Metrological website at www.metrological.com.
Based in Philadelphia, Comcast is the second largest broadcasting and cable television company in the world with over 164,000 employees globally. The company’s acquisition of Sky further cemented its position as a world leader in the global pay TV space. In addition to the company’s cable, internet and phone business, NBCUniversal operates within Comcast as a leading media and entertainment business. The NBCUniversal portfolio includes a multitude of brands, including NBC, NBC Sports, Universal Pictures and DreamWorks Animation, as well as television production operations, television station groups, theme parks and a suite of Internet-based businesses. For more information please refer to the Comcast website at www.corporate.comcast.com.
About Digital Capital Advisors
Digital Capital Advisors is the premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A. DCA's global perspective is fostered by the unique composition of its team - CEOs, entrepreneurs, venture capitalists and world-class investment bankers who have helped shape the technology landscape. With offices in New York City, San Francisco and Berlin, DCA specializes in cross-border transactions and has unlocked maximum value for clients on deals spanning twenty countries around the world. Its unparalleled operational DNA, global reach, and exclusive focus in the digital ecosystem further enhance its expertise and unify DCA's professionals with their clients. For more information please refer to the Digital Capital Advisors website at www.digitalcapitaladvisors.com.