NEW YORK, NY – Digital Capital Advisors (“DCA”) is proud to announce that it has served as the sell-side financial advisor to Adsmovil LATAM, a leading digital advertising and data company, in its sale to MiQ, a global programmatic media partner. 

The transaction brings together Adsmovil’s differentiated audience, media and data capabilities across the Latin American market with MiQ’s global programmatic expertise, data science capabilities and advanced trading infrastructure. The acquisition will greatly enhance MiQ’s ability to deliver performance-driven, culturally relevant advertising solutions to brands seeking to engage high-value and fast-growing multicultural audiences in Latin America. 

“Adsmovil is the dominant digital media company in LATAM having purpose built it’s unique platform that delivers for data driven monetization across Retail Media, CTV, Digital Out of Home and Mobile display throughout LATAM”, said Jay C. MacDonald, Founder/CEO of Digital Capital Advisors. “Everyone in LATAM respects Banano and knows him as the leading digital media entrepreneur in LATAM”.

“DCA’s deep expertise in cross-border M&A was instrumental in successfully navigating this highly complex transaction. They guided us at every step, helping to manage the complexities of operating across the LATAM market and engaging with MiQ who is based in London, with clarity and confidence. Without their insight and support, this outcome would not have been possible and thus we are extremely pleased with the result.” said Alberto Pardo (Banano), Founder & CEO of Adsmovil.

About Adsmovil

Adsmovil is a LATAM-focused digital advertising and data company that specializes in mobile‑first, data‑agnostic audience segmentation and omnichannel execution. With operations centered in Mexico, Brazil, Colombia and Argentina and a broader presence across additional LATAM markets, Adsmovil combines one of the region’s largest and most diverse retail media networks with TV, video, YouTube and out‑of‑home audience solutions. Backed by a strong data footprint and deep relationships with leading holding companies, Adsmovil helps brands and agencies reach, understand and influence Latin American consumers across channels and throughout the customer journey.

About MiQ

MiQ is a global advertising technology company that works with advertisers and agencies to enhance their campaign performance through data- and technology-driven programmatic solutions. Founded in 2010 in London, UK, MiQ today operates out of more than 33 offices worldwide. The company combines data science, artificial intelligence, and proprietary technology to help its clients make more informed decisions, optimize their digital campaigns, and maximize their return on investment (ROI).

About Digital Capital Advisors

Digital Capital Advisors is the premier global investment bank dedicated to serving innovative technology companies. DCA’s global perspective is fostered by the unique composition of its team – CEOs, entrepreneurs, venture capitalists and world-class investment bankers who have helped shape the technology landscape. With offices in New York City, San Francisco, Tel Aviv and Berlin, DCA specializes in cross-border transactions and has unlocked maximum value for clients on deals spanning twenty countries around the world. Its unparalleled operational DNA, global reach and exclusive focus in the technology ecosystem further enhance its expertise and unify DCA’s professionals with its clients.