Digital Capital Advisors Announces the Sale of Whow Games to Azerion

Whow games sold to Azerion

Digital Capital Advisors, a premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A, is pleased to announce that it has served as exclusive financial advisor to Hamburg-based WHOW Games GmbH (“WHOW Games” or the “Company”), a leading European social gaming developer and publisher, on its sale to Azerion Holding B.V (“Azerion”).

“Digital Capital Advisors is proud to have advised WHOW Games and their shareholders on the successful sale to Azerion. WHOW Games has built a dominant position within the German and European gaming ecosystem. The WHOW Games Team and platform will greatly enhance Azerion’s social gaming and entertainment portfolio enabling accelerated levels of growth and monetization. The acquisition of WHOW Games will provide unparalleled value in support of Azerion’s growth efforts within DACH and globally. We expect to see continued elevated M&A activity within gaming and entertainment for strong assets with scale,” said Andrew Daniel, Managing Director at Digital Capital Advisors.

“After years of stellar growth, WHOW Games today occupies a leading position within the German market. With our prime position and partnerships in the region and Azerion’s expertise in long-term monetization, both companies are expected to supplement each other. We see this deal with Azerion as the logical move in our development, as the company is poised to further expand its presence in the DACH region and become a European champion.” comments Heiko Hubertz, Founder & Executive Chairman at WHOW Games.

Founded in 2015 and headquartered in Hamburg, WHOW Games is a leading developer and publisher of online free-to-play social games. The company brings highly engaging social games to web and mobile players across the globe. The company’s innovative social gaming platform is a fast-growing gaming destination entertaining users globally.

The acquisition provides Azerion with an experienced management team and successful portfolio of social gaming content paired with a market leading position and partnership network. The combination of Azerion’s monetization capabilities and WHOW Games’ expertise and scale will enable strong synergies between the two companies.

The transaction underscores continued activity in public and private markets within social gaming and gaming more broadly. DCA expects continued elevated levels of transaction activity within the space for the remainder of 2021 and beyond.

For questions or additional information regarding this transaction, please contact Andrew Daniel, Managing Director at Andrew@digitalcapitaladvisors.com.

About WHOW Games

Founded in 2015 and headquartered in Hamburg, WHOW Games is a leading developer and publisher of online free-to-play social games. The company brings highly engaging social games to the web browser and app stores. The company’s innovative social gaming platform is a fast-growing gaming destination in Europe and serves millions of users with long-lasting fun. For more information, please refer to the WHOW Games website at www.whow.net.

About Azerion

Founded in Schiphol-Rijk, Netherlands, Azerion is a fast-growing and leading pan-European digital gaming and monetization company. Azerion develops and operates a safe and reliable online social gaming and entertainment platform for people of all ages to enjoy. Its integrated platform includes monetization features and provides technology solutions to automate the purchase and sale of digital advertising for media buyers and sellers. Content creators, publishers and advertisers work with Azerion to reach millions of people across the globe that play its games and use its entertainment concepts to increase engagement, loyalty and drive e-commerce. For more information, please refer to the Azerion website at www.azerion.com.

About Digital Capital Advisors

Digital Capital Advisors is the premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A. DCA's global perspective is fostered by the unique composition of its team - CEOs, entrepreneurs, venture capitalists and world-class investment bankers who have helped shape the technology landscape. With offices in New York City, San Francisco, Berlin, and Tel Aviv. DCA specializes in cross-border transactions and has unlocked maximum value for clients on deals spanning twenty countries around the world. Its unparalleled operational DNA, global reach, and exclusive focus in the digital ecosystem further enhance its expertise and unify DCA's professionals with their clients.