NEW YORK, NY – July 12, 2016 - Digital Capital Advisors, LLC ("DCA") is pleased to announce it has served as exclusive financial advisor to Collective (“The Company”), a New York-based advertising technology company, in the sale of its UK creative and media division, Collective Europe Limited (“Collective UK”), to Time Inc. UK.
Founded in 2005, the Company provides multi-screen advertising solutions which help brands connect with their audiences. In an effort to fuel global growth for the Company, Collective has focused on its new advertising hub technology division called Visto, and sought a strategic acquirer for its UK creative and media division.
Joe Apprendi, CEO of Collective, remarked: “Time Inc. UK stood out for us for a number of reasons including: their world renowned multiplatform, multimedia content, their roster of blue chip clients as well as their desire to continue to invest in Collective UK as a standalone business. The sale proceeds will provide continued investment in our Visto business which will in turn help differentiate and support even greater performance of our US ad network business.”
Time Inc. UK is Britain’s leading publisher of print and digital magazine content. With more than 50 brands, Time Inc. UK creates content for multiple platforms across print, online, mobile, tablets and experiences.
“We are delighted that Collective UK will now be part of Time Inc. UK. Their ability to deliver market-leading premium creative solutions for brands at scale further strengthens our market-leading proposition. We look forward to integrating Collective UK’s offering with the unique brands, content and data we have at our disposal to create an irresistible opportunity for clients,” said Sam Finlay, chief revenue officer of Time Inc. UK.
Collective UK will continue to operate from its current offices in London under the Collective UK name. Time Inc. UK acquired the UK business of Collective for an undisclosed sum.
DCA's CEO & Managing Partner Jay MacDonald commented, “Digital Capital Advisors is proud to have advised Collective and their shareholders on the successful sale of its UK business to Time Inc. UK. The transaction brings together one of Europe’s greatest content producers with a growing and differentiated advertising platform, strengthening both parties’ abilities to deliver results for clients. Time Inc. UK’s unique data, content, and global reach will reinforce Collective UK's ability to provide differentiated brand solutions at scale.”