NEW YORK – April 6, 2016 - Digital Capital Advisors, LLC ("DCA") is pleased to announce that their European partner, Digital Capital Advisors Europe ("DCA Europe"), has served as financial advisor to Social Media Interactive GmbH in its sale of BodyChange (“the Company”), an online fitness portal, to Ströer, a publicly traded European company specializing in out-of-home and online advertising. Ströer will acquire BodyChange to expand its subscription-based B2C business and further monetize its reach.
Founded in 2013, BodyChange offers an online diet and fitness program and sells branded products through its online store. The Company has an active community of 1.7 million members, who enjoy 24/7 access to a dedicated customer team focused on nutrition, sports and fitness as well as a dedicated technical team focused on IT and platform support. The Company’s products include professional nutrition and fitness plans, exercise equipment, original recipes and nutritional supplements. In addition, the Company offers the BodyChange SuccessTool, a software tool that allows customers to measure their progress.
Ströer will acquire 52.6% of BodyChange in the trade sale transaction.