NEW YORK, NY - September 5, 2018 - Digital Capital Advisors, LLC ("DCA") is pleased to announce it has served as exclusive financial advisor to New York-based ListenFirst Media ("the Company"), a SaaS-based provider of comprehensive social analytics solutions to leading consumer brands, on its majority growth equity investment from Charlotte-based growth equity firm Frontier Capital ("Frontier").
The transaction underscores the continuing need for social analytics by major consumer brands such as NBC Universal, Conde Nast, Time Warner, and Gap, Inc. With deep roots in Media & Entertainment, ListenFirst has emerged as an industry leader in comprehensive social intelligence solutions for consumer brands across a variety of verticals including fashion & retail, travel & leisure, finance, and healthcare.
The social media analytics space is positioned for robust growth, with corporate investment in digital and social marketing growing at a rapid pace. According to Markets & Markets, the social media analytics market is expected to increase at an annual rate of approximately 29% reaching an estimated $9.5 billion by 2022.
“We’re excited to partner with Christian and Jason to help them continue to accelerate ListenFirst’s market leadership position in delivering rich social intelligence insights to the world’s premier consumer brands,” Frontier Partner Michael Ramich said. “With brand spending on social media platforms such as Facebook, Instagram, Twitter, and YouTube continuing to draw budgets away from traditional media, ListenFirst is well positioned to help consumer brands make sense of and maximize their investment in social media.”
ListenFirst Co-Founder Jason Klein added: “ListenFirst was founded to drive a future where data, not just instinct, helps guide the way brands make decisions and we are extremely proud of the value our solution and services bring to our clients. Our market opportunity is rapidly expanding, and we are excited to partner with the Frontier team to help us navigate our next phase of growth. Frontier’s deep, focused expertise with SaaS companies just like ListenFirst will help us refine our go-to-market strategy, enhance our product offering, and continue to enable our clients to solve critical business challenges by unlocking the power behind data.”