Digital Capital Advisors Advises Leading LATAM Peer Lending Network, Afluenta in Their Series B Fundraising

NEW YORK – April 7, 2016 - Digital Capital Advisors, LLC ("DCA") is pleased to announce they have served as financial advisor to Afluenta Credito Humano (“the Company”), a leading Latin American based peer lending network, in their series B fundraising from International Finance Corporation (IFC) and Elevar.


Afluenta seeks to disrupt the traditional financial services industry by cutting out middlemen and using proprietary technology to transform the process of applying for a loan, thus facilitating access to financing. The Company offers borrowers a simple, affordable and less bureaucratic experience, while delivering better yield for individual and institutional lenders.


“Afluenta is uniquely positioned to lead the emerging class of innovative FinTech companies in Latin America. Already a leader in Argentina, Afluenta will expand marketplace lending to multiple countries in the region and disrupt traditional models for loans and investments, making these services more accessible and affordable to millions of people” said Johanna Posada Gil, Co-Founder at Elevar Equity.


“Afluenta has built a world-class technology and solid track record in the challenging Latin American economies to demonstrate that the peer-to-peer business model works and effectively delivers value to both borrowers and lenders.” said Salem Rohana, IFC Country Manager in Argentina, Chile, Paraguay and Uruguay. “This investment in Afluenta reflects IFC’s interest in supporting innovative business models in the region to improve access to finance for companies and individuals.” Afluenta represents IFC’s first global investment in a peer-to-peer industry.


A pioneer in the region, Afluenta plans to use the proceeds of the Series B financing to accelerate their network expansion across Latin America. Afluenta plans to launch new services in Mexico, Colombia and Brazil in the next 12 months to become the first pan-regional player of this new and disruptive alternative financing.

Digital Capital Advisors Announces Sale of Online Fitness Portal

NEW YORK – April 6, 2016 - Digital Capital Advisors, LLC ("DCA") is pleased to announce that their European partner, Digital Capital Advisors Europe ("DCA Europe"), has served as financial advisor to Social Media Interactive GmbH in its sale of BodyChange (“the Company”), an online fitness portal, to Ströer, a publicly traded European company specializing in out-of-home and online advertising. Ströer will acquire BodyChange to expand its subscription-based B2C business and further monetize its reach.


Founded in 2013, BodyChange offers an online diet and fitness program and sells branded products through its online store. The Company has an active community of 1.7 million members, who enjoy 24/7 access to a dedicated customer team focused on nutrition, sports and fitness as well as a dedicated technical team focused on IT and platform support. The Company’s products include professional nutrition and fitness plans, exercise equipment, original recipes and nutritional supplements. In addition, the Company offers the BodyChange SuccessTool, a software tool that allows customers to measure their progress.


Ströer will acquire 52.6% of BodyChange in the trade sale transaction.

Digital Capital Advisors Announces Sale of Leading Multiscreen Video and Brand Advertising Platform

NEW YORK – March 22, 2016 - Digital Capital Advisors, LLC ("DCA") is pleased to announce that their European partner, Digital Capital Advisors Europe ("DCA Europe"), has served as financial advisor to smartclip (“the Company”), a Germany-based multiscreen video and brand advertising platform, in its €50MM ($56MM) sale to RTL Group (“RTL”), a publicly traded European entertainment network. RTL acquired smartclip to strengthen its position in the high-growth multiscreen and connected TV video advertising market.


“The transaction is complementary to RTL’s investment in SpotX and represents a convergence of the broadcasting and digital worlds. RTL will be able to further monetize its TV and online user-base through cross-screen video advertising technology,” said Lydia Benkö, Managing Partner at DCA Europe.


Founded in 2008, smartclip has become an innovator and market leader in the rapidly developing online video marketing space. The Company deploys proprietary, custom-developed technology to distribute video advertising across all platforms and devices, including mobile devices, smart TVs, game consoles and set-top boxes. Based in Germany with regional offices across Europe and LATAM, smartclip has local expertise and executes country-specific projects along with international campaigns for major global brands.


“RTL Group is clearly our partner of choice – and we are looking forward to jointly developing the dynamic market for online video advertising sales with our innovative solutions and services,” said Jean-Pierre Fumagalli, CEO of smartclip, who will continue leading the Company.


“The acquisition of smartclip will significantly strengthen our position as a major sales house for video advertising,” said Anke Schäferkordt, CEO of RTL Germany. “In Germany, the reach of our portfolio, and thus our advertising inventory, will grow substantially with this acquisition. At the same time it will strengthen our technological capabilities in Europe and will offer opportunities globally for innovation in cooperation with SpotX.”


RTL Group will acquire smartclip’s businesses in Germany, the Netherlands, Scandinavia and Italy. Smartclip’s businesses in Spain and Latin America are not part of the transaction, but will continue to license smartclip’s technology and brand.

Digital Capital Advisors Announces Sale of Next-Generation Enterprise Software Video Platform

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NEW YORK - December 8, 2015 - Digital Capital Advisors, LLC ("DCA") is pleased to announce that it has served as exclusive financial advisor to Vidcaster, a San Francisco-based enterprise software video platform for Fortune 1000 companies on its sale to Vidlet, a mobile platform for business. The transaction was led by Elgin Thompson, Brandon Quartararo, Sarah Shaikh and Paul Faglione.
"Kieran Farr, Vidcaster's CEO and Founder, was prescient in moving video beyond a player-centric, media-first vehicle to the much larger addressable enterprise market using a modular, SaaS-based delivery solution to help clients manage business challenges and ROI accountability," said Elgin Thompson, Managing Director at DCA.
Founded in 2010, Vidcaster has developed a next-generation, highly-configurable enterprise software solution to help companies grow audience and generate revenue through key business objectives including viewer engagement and transactional conversion rates.  Unlike legacy platforms solely focused on delivering media content, Vidcaster's open architecture integrates marketing automation, email, social and analytics across channels and tools. For example, a client can upload user-generated or professional content to Vidcaster's Video Experience Cloud to monitor and analyze how users engage with the videos. In addition, the platform maps user behavior against contact-level user datasets from email, marketing automation or CRM platforms and delivers analytics and insights to marketing, sales and HR teams to improve conversions.  
"Vidcaster is thrilled to join Vidlet's team of experienced industry veterans," said Kieran Farr, who joins Vidlet as CTO. "Vidcaster has achieved tremendous momentum as a sophisticated platform for video asset management. With Vidlet we are building on Vidcaster's core technology to offer a new mobile platform that transforms how brands communicate and capture insights from customers, employees, and anyone else important to their business." 
Based in Palo Alto, Vidlet was founded by a team of design and technology veterans from frog design, Apple and HP.  Vidlet's enterprise mobile video platform makes it easy for brands to use mobile video for a wide range of business use cases including communication, market research, new product testing and employee training.  Fortune 100 companies in the high-tech, hospitality, consumer packaged goods and healthcare industries deploy the Vidlet app and companion portal to bring the worlds of market research and employee training closer together.  In a video-enabled, connected-device world, researchers can use Vidlet to uncover new insights about customer behavior, while human capital management teams can quickly deploy a video-based training curriculum and engage employees through mobile interaction in the field.
"Vidlet originally tapped Vidcaster to help us secure and manage our growing library of video assets," said Patricia Roller, CEO of Vidlet. "We were very impressed with the Vidcaster team and immediately understood how their technology could help us build and scale a new mobile insights platform to transform not only market research but learning and development and other business communication functions."

Elgin Thompson noted, "While select areas of the market are softening, marketing technology M&A will further accelerate in 2016 as technology buyers enhance and link their sales, marketing, data and commerce stacks. As part of this acceleration, we continue to see heightened demand for differentiated enterprise software platforms."

Digital Capital Advisors Announces Sale of Leading Omni-Channel Loyalty & Engagement Platform

NEW YORK, NY, September 23, 2015 - Digital Capital Advisors, LLC ("DCA") is pleased to announce it has served as exclusive financial advisor to Palo Alto-based PunchTab ("the Company"), a leading SaaS engagement and loyalty platform, on its sale to @WalmartLabs, Walmart's R&D Group. The acquisition will allow Walmart to enhance its CRM tools and marketing platform. This represents @WalmartLabs' fifteenth acquisition since its formation in 2011. 

"DCA is excited to have assisted PunchTab management and shareholders throughout this successful process to @Walmart. PunchTab's talented and successful team decided that @Walmart represented a unique opportunity to continue building their omni-channel offering while working on new innovative project initiatives," stated DCA Director Brandon Quartararo.

PunchTab was founded in 2011 by a leading team of technologists. The Company's platform connects businesses to consumers through marketing and ultimately provides unprecedented actionable, real-time data and analytics to the Company's clients.

As part of the acquisition, six Punchtab technologists will join @Walmart as they acquire PunchTab's technology. "We'll use the technology to enhance our existing 'customer relationship management' tools, or the technology behind how we reach customers across email, on our website, on mobile phones and in our physical stores..." noted Jeremey King, Head of @Walmart and Jamie Iannone, President and CEO of

The PunchTab sale represents yet another successful exit for Digital Capital Advisors in the performance marketing and loyalty coverage sector.

Digital Capital Advisors Announces Sale of One of the World's Largest Multi-Channel Networks

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NEW YORK, NY, July 21, 2015 - Digital Capital Advisors, LLC ("DCA") is pleased to announce it has served as exclusive financial advisor to Amsterdam-based Zoomin.TV ("Zoomin"), the world's fifth largest multi-channel network ("MCN"), on its sale of a 51% stake to Modern Times Group ("MTG"), a leading international multi-channel, multi-platform entertainment group. The acquisition values Zoomin at €88 million ($95.4 million), and will add depth to MTG's fast growing digital portfolio which includes recent investments in ESL, the world's largest esports company, and Splay, Sweden's largest YouTube MCN.

DCA's CEO & Managing Partner Jay MacDonald noted, "The acquisition of Zoomin.TV by MTG marries two of the world's greatest producers and distributors of TV and online content, allowing for the combined entities' expansion across Europe, North America, South America and Asia."

Zoomin's daily production of 400 premium short videos in 18 languages and 27 categories attracts more than 2 billion video views a month and 100 million YouTube subscribers worldwide. Zoomin also boasts a network of 2,000 publishers, which includes leading media brands such as Yahoo, AOL, Bild, and Telegraaf. Advertising sales to consumer brands like P&G, Philips, Volkswagen, and Unilever have grown by 36% on average over the past 5 years, with 70% growth in 2014 alone.

The founders, Jan Riemens and Bram Bloemberg, who will continue to lead the company, commented, "We are extremely happy to have found the right strategic partner in MTG. We have a proven business model for creating and monetizing online video reach.  Now we will accelerate our growth further by working with MTG to position ourselves as the ideal partner for video publishers looking to succeed internationally."

The acquisition represents MTG's growing global digital footprint and advertising capability, serving as a tremendous opportunity for all of its video entertainment products. ESL and Viagame will allow Zoomin to drive higher viewership and monetization rates in gaming video content—one of Zoomin's key verticals—while Zoomin and Splay will benefit each other through Splay's exceptional influencer marketing tools and Zoomin's global distribution network.

Jørgen Madsen Lindemann, MTG's President and CEO, stated "It is now clear that we are creating an online video eco-system that is fully prepared to capitalize on the next steps in the evolution of social video. It will enable both Zoomin and our other market leading digital brands to expand even faster by leveraging our combined consumer insight, reach and cross-promotional potential." 

Jay MacDonald commented, "Based on our pipeline and the interest of acquirers on a global basis, digital video continues to be one of the most highly valued and effective channels to reach an increasingly fragmented and distracted audience."