Digital Capital Advisors is pleased to release our latest sector piece, Digital Agency Market Update.
The introduction of digital consultancies has contributed to a marked slowdown in the organic growth rates of US agencies.
Despite an increase in global total media ad spend, US agency media growth has slowed significantly. Major players are being forced to evolve, as digital spend increasingly shifts to the duopoly of Facebook and Google, leading to increased M&A activity in attempts to spur inorganic growth.
Digital Capital Advisor’s report analyses the headwinds and tailwinds, highlights the recent developments of digital agencies, and discusses the possibilities for this pivotal sector in the future.