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NEW YORK, NY – Digital Capital Advisors, LLC (“DCA”) is pleased to announce it has served as exclusive financial advisor to Stockholm-based X5 Music Group (“the Company” or “X5”), a leading digital music technology and catalog company, on its sale to Warner Music Group (“WMG”).
Founded in 2003 by a team of leading digital music entrepreneurs, the Company specializes in licensing deep catalogue and specific genres of music for use in playlists, streaming and downloadable products across multiple third-party music platforms. Utilizing the Company’s flagship productization system, X-ACT 2, X5 is able to efficiently curate and deliver digital playlists to drive listener loyalty and increase user consumption while ultimately driving higher catalog value.
X5 will continue to operate as a standalone company and be led by CEO and co-founder Johan Lagerlöf. Its operations will be overseen by Tim Fraser-Harding, WMG’s President, Global Catalogue, Recorded Music. “X5 is an incredibly exciting company that has done great things in the digital space. This team, led by Johan, has an impressive ability to curate specific genres of music and create engaging and accessible digital products and playlists. We hope to help X5 grow its business in the years ahead and believe that we in turn will benefit hugely from its experience.” stated Tim Fraser-Harding.
X5 remains well-positioned to generate increased revenue from WMG’s vast catalogue of high quality content and expose its repertoire offering to a global audience of digital music listeners. Johan Lagerlöf says: “Our business is to increase the value of catalog music by putting it in the right context. We are excited to be working with the amazing catalog of Warner Music Group and look forward to harnessing our scalable business model to increase its value. X5 has helped pioneer the digital music business for more than a decade and now we are bringing our unique expertise and experience to WMG.”
“Digital Capital Advisors is proud to have advised X5 Music Group and their shareholders on this transaction. X5’s ability to generate new and sustainable revenue streams on behalf of rights holders in the digital ecosystem has made the company a unique partner and steward to some of the industry’s leading catalogue and content owners,” says Brandon Quartararo, Director at Digital Capital Advisors.