NEW YORK, NY – Digital Capital Advisors, LLC (“DCA”) is pleased to announce it has served as exclusive financial advisor to Palo Alto-based PunchTab (“the Company”), a leading SaaS engagement and loyalty platform, on its sale to @WalmartLabs, Walmart’s R&D Group. The acquisition will allow Walmart to enhance its CRM tools and marketing platform. This represents @WalmartLabs’ fifteenth acquisition since its formation in 2011.

“DCA is excited to have assisted PunchTab management and shareholders throughout this successful process to @Walmart. PunchTab’s talented and successful team decided that @Walmart represented a unique opportunity to continue building their omni-channel offering while working on new innovative project initiatives,” stated DCA Director Brandon Quartararo.

PunchTab was founded in 2011 by a leading team of technologists. The Company’s platform connects businesses to consumers through marketing and ultimately provides unprecedented actionable, real-time data and analytics to the Company’s clients.

As part of the acquisition, six Punchtab technologists will join @Walmart as they acquire PunchTab’s technology. “We’ll use the technology to enhance our existing ‘customer relationship management’ tools, or the technology behind how we reach customers across email, on our website, on mobile phones and in our physical stores…” noted Jeremey King, Head of @Walmart and Jamie Iannone, President and CEO of

The PunchTab sale represents yet another successful exit for Digital Capital Advisors in the performance marketing and loyalty coverage sector.