NEW YORK, NY – Digital Capital Advisors, a premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A, is pleased to announce that it has served as exclusive financial advisor to Tel Aviv-based Oribi Ltd. (“Oribi” or the “Company”), provider of a code-free technology enabling users to easily measure website conversions and build more effective audiences, on its sale to LinkedIn Corporation (“LinkedIn”), a wholly owned subsidiary company of Microsoft Corporation.

“Digital Capital Advisors is proud to have advised Oribi and its shareholders, including Sequoia Capital, Ibex Investors, TLV Partners & S Capital, on its successful sale to LinkedIn. Oribi will provide LinkedIn with a foothold in Israel, opening the company up to a talent rich market fueled by innovative entrepreneurs. We are seeing tremendous growth within technology M&A in Israel and look forward to advising on future transformative deals in the region,” said Andrew Daniel, Managing Director at Digital Capital Advisors.

Oribi’s Magic Events no-code technology eliminates the need for developer-intensive data collection methods enabling the creation of a plug and play customer data layer in mere hours. The Company’s one-of-a-kind solution provides users with truly actionable insights into visitor behavior based on the true business impact of visitor and customer interactions.

The acquisition provides LinkedIn with a world-class management team and will establish the company’s first office in Israel and 2nd R&D center outside of the United States. The integration of Oribi into the LinkedIn offering will provide enhanced marketing attribution capabilities for users looking to optimize ROI across campaigns.

About Oribi

Founded in 2016 and headquartered in Tel Aviv, Oribi offers a revolutionary marketing attribution tool enabling companies to replace archaic and overly manual, developer-based data collection processes. The company utilizes codeless technology to provide truly actionable insight on site visitor behavior, allowing users to efficiently optimize sites and campaigns and increase conversions. For more information, please refer to the Oribi website at

About LinkedIn

LinkedIn is the world’s largest professional networking and career development website and application. With over 810+ million registered members from 200+ countries and territories, LinkedIn allows members to connect with each other in an online social network representing real-world professional relationships. Since December of 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. For more information, please refer to the LinkedIn website at

About Digital Capital Advisors

Digital Capital Advisors is the premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A. DCA’s global perspective is fostered by the unique composition of its team – CEOs, entrepreneurs, venture capitalists and world-class investment bankers who have helped shape the technology landscape. With offices in New York City, San Francisco, Tel Aviv and Berlin, DCA specializes in cross-border transactions and has unlocked maximum value for clients on deals spanning twenty countries around the world. Its unparalleled operational DNA, global reach, and exclusive focus in the digital ecosystem further enhance its expertise and unify DCA’s professionals with their clients.