NEW YORK, NY – Digital Capital Advisors, a premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A, is pleased to announce that it has served as exclusive financial advisor to SSIMWAVE Inc. (“SSIMWAVE” or the “Company”), an award-winning video quality measurement platform that helps content providers measure the perceived quality of images and videos, on its sale to IMAX Corporation (“IMAX”) (NYSE:IMAX), an entertainment technology company that specializes in motion-picture technologies and large-format productions.

“Digital Capital Advisors is proud to have advised SSIMWAVE and its shareholders on its successful sale to IMAX. SSIMWAVE has built a market-leading technology that has revolutionized perceptual quality measurement. The Company will provide IMAX with a unique solution that will help ensure IMAX remains the leader in delivering high quality viewing experiences for audiences,” said Andrew Daniel, Managing Director at Digital Capital Advisors.

SSIMWAVE’s human perception-based measurement and automation uniquely ensures that viewing experiences are optimized for audiences. The Company’s SSIMPLUS score is scientifically proven to be the most accurate and complete representation of human perception and is the foundation of Video Experience Automation. SSIMWAVE is currently partnered with four of the world’s top-ten streaming companies, including Disney, Paramount Global, and Warner Bros. Discovery.

“SSIMWAVE is doing revolutionary work at the intersection of human visual perception and image enhancement technology. By putting the power of our global brand behind their award-winning engineering team and product suite, IMAX takes a big step toward a new horizon in our ability to deliver the best images for any creator, across every screen,” said Rich Gelfond, CEO of IMAX.

The need for video optimization continues to grow as consumers increase video consumption across platforms and demand higher resolution, including 4K, 8k and new, interactive experiences across gaming. Moreover, creators and filmmakers increasingly demand solutions that capture the fidelity and quality of their work on screen.

“Viewers and content creators expect more from video experiences. By joining IMAX, SSIMWAVE will be even better positioned to preserve creators’ intent and enable engaging, differentiated viewing experiences to millions of users across platforms,” said Dr. Abdul Rehman, CEO and Co-Founder of SSIMWAVE.

The acquisition provides IMAX with a world-class management team and enables the delivery of high-quality video content throughout the entirety of the content delivery chain. The integration of SSIMWAVE into the IMAX offering will provide audiences across the globe with premium viewing experiences both in theatres and at home.

About SSIMWAVE

Founded in 2013 and headquartered in Waterloo, Ontario, SSIMWAVE is the creator of the Video Experience Automation category, enabling the assessment of video quality at scale. The Company’s patented AI-driven platform connects to customers’ workflow and operationalizes viewer experience data to remove the inconsistencies due to manual quality assurance and validation processes. Content providers are given the ability to perform quality assurance at scale beyond non-metric-based processes. For more information, please refer to the SSIMWAVE website at https://www.ssimwave.com.

About IMAX

IMAX is an entertainment technology company, which emphasizes film and digital imaging technologies. The company has led the way in immersive theatre experiences since 1968 by designing and manufacturing cameras and projection systems. There are more than 1,500 IMAX theatres in more than 80 countries and territories around the globe. For more information, please refer to the IMAX website at https://www.imax.com.

About Digital Capital Advisors

Digital Capital Advisors is the premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A. DCA’s global perspective is fostered by the unique composition of its team – CEOs, entrepreneurs, venture capitalists and world-class investment bankers who have helped shape the technology landscape. With offices in New York City, San Francisco, Tel Aviv and Berlin, DCA specializes in cross-border transactions and has unlocked maximum value for clients on deals spanning twenty countries around the world. Its unparalleled operational DNA, global reach, and exclusive focus in the digital ecosystem further enhance its expertise and unify DCA’s professionals with their clients.